PRESS RELEASE November 10, 2004
Proven technology, new look:
The new Special Edition EXILIM Zoom EX-Z50 "Blue Ice"
Norderstedt, November 2004 - Let the winter fun begin! Whether you're snowboarding in the mountains or enjoying an evening in a mountain hut: the new Special Edition EXILIM EX-Z50 "Blue Ice" in winter-blue captures the mood perfectly. The high resolution with 5.0 megapixels and 3x optical zoom take care of this. The "cool blue one" conjures up sharp photos in a jiffy.

Party until deep into the night. No problem with the EXILIM Zoom "Blue Ice". Equipped with a SUPER LIFE battery, it has staying power until dawn: after only one charge of the Lithium-Ion battery, it takes up to around 390 pictures1). The 2-inch TFT colour display allows the photographer to recognise his motif before he presses the shutter release. Darkness can't harm the nippy party camera: if a photo has turned out too dark, it can be brightened up mostly automatically with the Flash Assist function. The snapshots are as cool as the "icy little one". Thanks to the DIRECT ON function, the camera is ready for use in around 1.6 seconds2), and with a shutter release time lag of only 0.01 seconds3), even the fastest skier can still be photographed with no problem. The movie function will assist you during a fast bobsleigh run in the ice-channel. It records a film with sound with no time limit4). Every situation demands its individual setting: with the BEST SHOT function the photo-lover has the choice between 23 pre-recorded scenes for all different kinds of pictures. A further highlight of the lifestyle camera is the new Auto Macro function, which automatically switches from the auto focus to the macro mode and back again as required and enables uncomplicated photography. With so much technology, the Icon Help function helps by explaining the symbols of the mode that the photographer is currently using.

1) Acc. to CIPA standard
2) With LCD & flash switched off
3) After focusing
4) Depending of the memory-card size

The camera charges the Lithium-Ion battery for the next excursion in the snow via the USB docking station or controls the data transmission from the camera to the PC. The docking station and the storage battery are included in the delivery package, as well as extensive software on CD-ROM and a carrying strap.

The EXILIM Zoom EX-Z50 "Blue Ice" is available from retailers from the end of November.

Specifications EXILIM Zoom EX-Z50 BLUE ICE
Recording Format: JPEG (Exif, Ver. 2.2), AVI (Motion JPEG), WAV (mono)
DPOF- und DCF-Complient
Recording Medium / Capacity: Internal Flash Memory approx 9.3MB, Card slot for SD-Card / MMC
Image Size
Resolution Approximate File Size Approximate Memory Capacity (Images)*
Built-in Memory
(~9,3 MB)**
SD Memory Card* 64 MB
2560 x 1920 Fine 2.2 MB 4 26
Normal 1.8 MB 4 32
Economy 1.3 MB 6 44
2560 x 1712
Fine 2.0 MB 4 29
Normal 1.6 MB 5 36
Economy 1.1 MB 7 51
2048 x 1536 Fine 1.6 MB 5 34
Normal 1.2 MB 6 45
Economy 630 KB 13 88
1600 x 1200 Fine 1.05 MB 8 53
Normal 710 KB 12 79
Economy 370 KB 23 154
1280 x 960 Fine 680 KB 12 82
Normal 460 KB 19 126
Economy 250 KB 33 221
640 x 480 Fine 190 KB 44 294
Normal 140 KB 58 386
Economy 90 KB 94 618

Movie with Audio:
Image Size
Maximum Movie Length Approximate File Size Approximate Memory Capacity
Built-in Memory
(~9,3 MB)**
E.g. :SD Memory Card*
64 MB
320 x 240 Each movie clip can
be recorded up to
the data amount full in memory
300 KB / Sekunde 30 seconds 3 minutes 20 seconds

Voice recording:
Maximum voice recording Approximate File Size Built-in Memory (~9,3 MB)**
Each movie clip can be recorded up to the data amount full in memory. 4 KB / second 39 minutes
Capacity differs according to manufacturer.
**  Some built-in memory is used for storage of system data. Because of this, the amount of built-in memory available to you for storage may be less than the indicated capacity.
Image Deletion: One image, all images
Recording Element: 1/ 2.5" CCD-Chip (5.25 MP total / 5.0 MP effective)
Image Resolution: Image: 2,560 x 1,920, 2,560 x 1,712 (3:2), 2,048 x 1,536, 1,600 x 1,200, 1,280 x 960, 640 x 480, single image
Movie with sound: 320 x 240, 15fps
Lens: F2.6-4.8, f = 5.8 - 17.4 mm (equivalent to approx. 35 -105 mm for 35mm cameras), optical 3x zoom, Pentax-Optic (6 lenses in 5 groups, including aspherical lens), lens cover
4x digital zoom
Aperture: F2.6 / 4.3, automatic
Focus Range: Normal: 40 cm -
Macro: 6 cm - 50 cm
Focus Mode: Contrast-AF (Spot, Multi), manual focus (MF), auto pan focus, pan focus, macro, auto macro, infinity, focus lock
Light Metering: Multi Pattern
Exposure: Programmed-AE
Exposure Compensation: -2 up to +2 EV (1/3 EV units)
Shutter: CCD electronic shutter, mechanical shutter
Shutter Speed: Normal 1/8 - 1/2000 sec.
Nightmode 4 - 1/2000 sec.
Fireworks: 2 sec. (fix)
Sensitivity: ISO 50 / 100 / 200 / 400 (automatic/manual switching)
White Balance: Automatic, fix (6 modes), manual switching
Selftimer: 10 sec. / 2 sec. / triple selftimer
Menu Language: German / English / Spanish / French / Italian / Portuguese / Japanese
Recording Mode: Single image, BEST SHOT (23 pre-recorded scenes), single image with voice (max. approx. 30 sec./image), sel-ftimer, movie with sound, macro, auto macro, voice recording
Additional Functions: Flash Assist function, Icon Help function
Audio (mono): Microphone, speaker
Flash System: Auto, manual-on, manual-off, Red-Eye-Reduction
Flash Range: Approx. 0.4 - 2.6 m
Monitor/Viewfinder: 2 inch TFT color display (84,960 pixels - 354 x 240)
Optical viewfinder
Playback Functions: Playback zoom (4x), Resize, Trimming, Movie Playback, 9-image screen, Rotate, Reverse, Calendar Screen, Slideshow (Photo Stand)
Timekeeping Functions: Date and time recorded with image data; auto calendar up to 2049
World Time: 162 cities (32 time zones); city names; date and time
Others: EPSON USB-DIRECT PRINT, PictBridge, Auto power off, RGB histogram, alarm with image, album feature, favorites folder
Communication: USB
Input/Output Terminals: USB-Cradle with AC-Adater
Power Requirements: Rechargeable Lithium-Ion battery NP-40 (incl.), docking station with integrated power supply and charging function
Battery Life: Normal Recording* - Approx. 3 hr. 15 min., approx. up to 390 shots (CIPA)
Continuous Recording** - Approx. 3 hr. 10 min., approx. 970 shots
Continuous Playback*** - Approx. 6 hr. 20 min.
Voice recording**** - Approx. 5 hr. 50 min.
Dimensions: 87 x 57 x 22.4 mm (W x H x D, excluding protrusions)
Weight: Approx. 121 g (w/o Lithum-Ion battery and Memory-Card)
Standard Accessories: USB docking station, AC-Adapter for docking station, USB cable, hand strap, rechargeable Lithium-Ion battery, CD-ROM
CIPA Standard
**  Continuous Recording Conditions: Temperature: 23C (73F), Monitor screen: On, Flash: Off, Image recorded every 15 seconds, alternating full wide-angle and full telephoto zoom
***  Continuous Playback Conditions: Temperature: 23C (73F), Scroll one image about every 10 seconds
****  Voice recording times are based on continuous recording.

EXILIM is a registered trademark of CASIO COMPUTER CO. LTD. PENTAX is a registered trademark of Pentax Corporation. Any other company or product names are registered trademarks or trademarks of those companies

Specs are subject to change w/o notice.

Specs are subject to change.

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